26 Nov Your audience is tech-savvy
Millennials, and Generation Z are those that grew up with the internet and smartphones are now the biggest target group, with more than 50% of millennials in Singapore, holding a full time position. Whilst a technologically savvy audience is good for your business, it also means that they’re more connected to the internet.
A close brush with a data breach could turn into a trending topic that’ll keep potential customers away from your business. There are free websites available for anyone to use, to find out if they’re been digitally compromised or not. With a number of avenues available, there are very few excuses for companies to be caught unaware of known cyber threats.